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Kendall Shiffler, owner of Design by Kendall was recently featured in the Dallas Morning News for the social media and blogging work she is doing for PegasusAblon.

Dallas developer devotes staffer full time to blog and tweet

By SHERYL JEAN / The Dallas Morning News

Kendall Shiffler spends hours each day on blogs, Facebook and Twitter.

It’s her job as social media maven for Lower Oak Lawn, a new residential and retail development in Dallas’ Design District between the Trinity River and Interstate 35 East.

Through a blog, loweroaklawn.com, and other social media, Shiffler has quickly become the voice of the Design District. By focusing on what’s going on among the area’s many design showrooms, art galleries and denizens, she hopes to attract people to Lower Oak Lawn, which has 1,000 apartments and plans for five restaurants (the first one opens Wednesday), a boutique hotel and trails.

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